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Case Study: How an Indore Real Estate Project Sold 40% Units via Digital Marketing

Published on August 29, 2024·Case Study
Indore Real Estate Digital Marketing Case Study

The Indore real estate market is competitive. With new projects launching constantly, standing out is a major challenge. This case study breaks down how AdsVerse helped a premium residential project in Indore overcome slow sales and generate massive results through a targeted digital marketing strategy.

The Challenge: Good Project, Poor Leads

A reputed builder launched a new residential project near the Super Corridor, offering modern amenities. Despite a quality offering, their traditional marketing (hoardings, print ads) was failing to generate enough site visits. The leads they received were low-quality, and their sales team was struggling to hit targets. They needed a modern approach to reach serious homebuyers.

The AdsVerse Solution: A 4-Pillar Digital Strategy

We implemented a multi-channel digital strategy focused on reaching the right audience, nurturing them, and driving conversions.

1. Hyper-Targeted Facebook & Instagram Ads

We knew the target audience: IT professionals, doctors, and established business owners in Indore. Our paid ad campaigns used precise targeting based on job titles, income levels, and online behavior (like visiting property portals). The ad creatives featured high-quality video walkthroughs and lifestyle imagery, not just static 3D renders.

2. Automated Lead Nurturing with WhatsApp

Generating a lead is easy; converting it is hard. We implemented an automation funnel. The moment a user filled a lead form on Facebook, they instantly received a personalized WhatsApp message with the project brochure and a video tour. This immediate engagement kept the lead warm and impressed them with professionalism.

3. CRM Integration & Sales Team Alerts

Every lead was automatically pushed into a CRM. The sales team received instant notifications, allowing them to call a prospect within 5 minutes of their inquiry. This rapid response time dramatically increased the chances of booking a site visit. We eliminated messy Excel sheets and created a streamlined sales pipeline.

4. Local SEO for High-Intent Buyers

We optimized their Google Business Profile and website for search terms like "3 BHK flats in Super Corridor" and "new projects in Indore." This Local SEO strategy captured high-intent buyers who were actively searching on Google, bringing in highly qualified organic leads.

The Results: A Game-Changing Transformation

The results after just 3 months were phenomenal:

  • 40% of total units were sold directly through digital channels.
  • The cost per lead was reduced by 60% compared to their previous efforts.
  • The lead-to-site-visit ratio improved by 200% due to better lead quality.
  • The campaign delivered an overall 5X Return on Investment (ROI).

Conclusion

This case study proves that for Indore's real estate market, a digital-first approach is no longer an option—it's a necessity. By combining targeted paid ads with powerful automation and foundational SEO, real estate projects can build a predictable sales engine, reduce costs, and achieve remarkable growth.